Linguistic advice

Which words should and shouldn’t I use if I want to do business with someone from Albania, Bosnia, Croatia, Kosovo, Macedonia, Montenegro or Serbia?


Each nation and each population group has their own background, culture and traditions. The kind of language used varies according to the situation.


Something which would be seen as a compliment in one language may be viewed as an insult in another.


We will be pleased to help you find the perfect tone for the content of your message in Albania, Bosnia and Herzegovina, Croatia, Kosovo, Macedonia, Montenegro and Serbia.